Skip to content
Whale Atlas — Follow the signal.
Home
FULL RECORDS
Search insider filingsAll Congress filings
MORE TOOLS
WatchlistGold IntelligencePeopleCharts & technicalsCompany financialsOfficial newsMy saved workspace
YOUR RESEARCH
HomeSearch insider filingsAll Congress filings
More research tools
ExploreGold IntelligencePeopleInvestigate an ideaCharts & technicalsMore evidenceCompany financialsOfficial newsMy research & helpWatchlistMy saved workspaceLearn the basicsHow signals workData & coverage
RESOURCES
LearnMethodologyData sources
Built on public evidence.

Primary sources. Clear reasoning.
No black boxes.

Our approach
Public research workspacev1.0

Loading data…Scanning SEC filings…Checking Congress reports…Following the signal…

HomeSearchCongressWatchlist
© 2026 Whale AtlasFree public-filing research. Not financial advice. By using this site you agree to the Terms of Use.
FAQCompare trackersMethodologyData & correctionsTermsPrivacy
Back to Home
H

HOG

NYSE

HARLEY-DAVIDSON, INC.

Latest disclosureOctober 5, 2026
Insider score Why 53?
53/ 100
Qualifying buys · 30d
$0

3 purchases · 7 sales

Price by TradingViewDelayed quote from TradingView, for viewing only. It does not power Whale Atlas scores or alerts. If the quote does not load, open the TradingView link.

Insider transactions 35

Limited filing history
All35Buying3Selling7Other25
Filters

Last 30 daysNo qualifying insider buying. Sales: $38.09K by 1 insider.

25 of 35 trades · April 6, 2026 – October 1, 2026Incomplete history: this shows the filings imported so far, not every filing ever made. Dates are trade dates. Filters affect this table only.

Showing the first 6 of 20 trades on this page.

Exercise or conversion

Daniel J. Nova

Director

Common Stock

Value context
Not established
Reported price
$0 reported · see filing
Understand this price

The filing reports a zero transaction price. That is not a current market valuation; inspect the original filing for context.

Traded September 24, 2026Filed September 28, 2026SEC filing
Exercise or conversion

Daniel J. Nova

Director

Share Units

Derivative security · not the ordinary share price.

Value context
Not a separate purchase
Exercise / conversion price
Exercise / conversion price not reported
Understand this price

This row records an option exercise or conversion. The derivative transaction price is separate from the exercise price; it is not the stock's market price. Its row value is not shown as another stock purchase.

Traded September 24, 2026Filed September 28, 2026SEC filing
Award disclosed

Gayle Littleton

CLO, CCO, CAO & Corp Sec

Restricted Stock Units

Derivative security · not the ordinary share price.

Value context
Non-cash award
Reported price
Award · no purchase price
Understand this price

The filing reports a zero transaction price for this award. It does not mean the awarded securities have no market value.

Traded July 24, 2026Filed July 28, 2026SEC filing
Award disclosed

Maryrose Sylvester

Director

Share Units

Derivative security · not the ordinary share price.

Value context
Non-cash award
Reported price
Award · no purchase price
Understand this price

The filing reports a zero transaction price for this award. It does not mean the awarded securities have no market value.

Traded May 21, 2026Filed May 26, 2026SEC filing
Award disclosed

Matthew J. Reintjes

Director

Common Stock

Value context
Non-cash award
Reported price
Award · no purchase price
Understand this price

The filing reports a zero transaction price for this award. It does not mean the awarded securities have no market value.

Traded May 21, 2026Filed May 26, 2026SEC filing
Award disclosed

Matthew J. Reintjes

Director

Share Units

Derivative security · not the ordinary share price.

Value context
Non-cash award
Reported price
Award · no purchase price
Understand this price

The filing reports a zero transaction price for this award. It does not mean the awarded securities have no market value.

Traded May 21, 2026Filed May 26, 2026SEC filing
Award disclosed

Daniel J. Nova

Director

Common Stock

Value context
Non-cash award
Reported price
Award · no purchase price
Understand this price

The filing reports a zero transaction price for this award. It does not mean the awarded securities have no market value.

Traded May 21, 2026Filed May 26, 2026SEC filing
Award disclosed

Daniel J. Nova

Director

Share Units

Derivative security · not the ordinary share price.

Value context
Non-cash award
Reported price
Award · no purchase price
Understand this price

The filing reports a zero transaction price for this award. It does not mean the awarded securities have no market value.

Traded May 21, 2026Filed May 26, 2026SEC filing
Award disclosed

Rafeh Masood

Director

Share Units

Derivative security · not the ordinary share price.

Value context
Non-cash award
Reported price
Award · no purchase price
Understand this price

The filing reports a zero transaction price for this award. It does not mean the awarded securities have no market value.

Traded May 21, 2026Filed May 26, 2026SEC filing
Award disclosed

Allan C. Golston

Director

Share Units

Derivative security · not the ordinary share price.

Value context
Non-cash award
Reported price
Award · no purchase price
Understand this price

The filing reports a zero transaction price for this award. It does not mean the awarded securities have no market value.

Traded May 21, 2026Filed May 26, 2026SEC filing
Award disclosed

Lori Ann Flees

Director

Share Units

Derivative security · not the ordinary share price.

Value context
Non-cash award
Reported price
Award · no purchase price
Understand this price

The filing reports a zero transaction price for this award. It does not mean the awarded securities have no market value.

Traded May 21, 2026Filed May 26, 2026SEC filing
Award disclosed

Troy Alstead

Director

Share Units

Derivative security · not the ordinary share price.

Value context
Non-cash award
Reported price
Award · no purchase price
Understand this price

The filing reports a zero transaction price for this award. It does not mean the awarded securities have no market value.

Traded May 21, 2026Filed May 26, 2026SEC filing
Exercise or conversion

Maryrose Sylvester

Director

Common Stock

Value context
Not established
Reported price
$0 reported · see filing
Understand this price

The filing reports a zero transaction price. That is not a current market valuation; inspect the original filing for context.

Traded May 14, 2026Filed May 18, 2026SEC filing
Exercise or conversion

Maryrose Sylvester

Director

Share Units

Derivative security · not the ordinary share price.

Value context
Not a separate purchase
Exercise / conversion price
Exercise / conversion price not reported
Understand this price

This row records an option exercise or conversion. The derivative transaction price is separate from the exercise price; it is not the stock's market price. Its row value is not shown as another stock purchase.

Traded May 14, 2026Filed May 18, 2026SEC filing
Exercise or conversion

Rafeh Masood

Director

Common Stock

Value context
Not established
Reported price
$0 reported · see filing
Understand this price

The filing reports a zero transaction price. That is not a current market valuation; inspect the original filing for context.

Traded May 14, 2026Filed May 18, 2026SEC filing
Exercise or conversion

Rafeh Masood

Director

Share Units

Derivative security · not the ordinary share price.

Value context
Not a separate purchase
Exercise / conversion price
Exercise / conversion price not reported
Understand this price

This row records an option exercise or conversion. The derivative transaction price is separate from the exercise price; it is not the stock's market price. Its row value is not shown as another stock purchase.

Traded May 14, 2026Filed May 18, 2026SEC filing
Exercise or conversion

Allan C. Golston

Director

Common Stock

Value context
Not established
Reported price
$0 reported · see filing
Understand this price

The filing reports a zero transaction price. That is not a current market valuation; inspect the original filing for context.

Traded May 14, 2026Filed May 18, 2026SEC filing
Exercise or conversion

Allan C. Golston

Director

Share Units

Derivative security · not the ordinary share price.

Value context
Not a separate purchase
Exercise / conversion price
Exercise / conversion price not reported
Understand this price

This row records an option exercise or conversion. The derivative transaction price is separate from the exercise price; it is not the stock's market price. Its row value is not shown as another stock purchase.

Traded May 14, 2026Filed May 18, 2026SEC filing
Exercise or conversion

Lori Ann Flees

Director

Common Stock

Value context
Not established
Reported price
$0 reported · see filing
Understand this price

The filing reports a zero transaction price. That is not a current market valuation; inspect the original filing for context.

Traded May 14, 2026Filed May 18, 2026SEC filing
Exercise or conversion

Lori Ann Flees

Director

Share Units

Derivative security · not the ordinary share price.

Value context
Not a separate purchase
Exercise / conversion price
Exercise / conversion price not reported
Understand this price

This row records an option exercise or conversion. The derivative transaction price is separate from the exercise price; it is not the stock's market price. Its row value is not shown as another stock purchase.

Traded May 14, 2026Filed May 18, 2026SEC filing
Reporting insiderSecurity / transactionAmount / priceValueTraded / disclosedSource
DirectorCommon StockOption exercise or conversion5,168$0 reported · see filingNot establishedSep 24Filed Sep 28 · 4d laterSEC filing
DirectorShare UnitsOption exercise or conversionDerivative units5,168Exercise / conversion price not reportedNot a separate purchaseSep 24Filed Sep 28 · 4d laterSEC filing
CLO, CCO, CAO & Corp SecRestricted Stock UnitsGrant or awardDerivative units39,232Award · no purchase priceNon-cash awardJul 24Filed Jul 28 · 4d laterSEC filing
DirectorShare UnitsGrant or awardDerivative units6,250Award · no purchase priceNon-cash awardMay 21Filed May 26 · 5d laterSEC filing
DirectorCommon StockGrant or award2,479Award · no purchase priceNon-cash awardMay 21Filed May 26 · 5d laterSEC filing
DirectorShare UnitsGrant or awardDerivative units6,250Award · no purchase priceNon-cash awardMay 21Filed May 26 · 5d laterSEC filing
DirectorCommon StockGrant or award4,742Award · no purchase priceNon-cash awardMay 21Filed May 26 · 5d laterSEC filing
DirectorShare UnitsGrant or awardDerivative units6,520Award · no purchase priceNon-cash awardMay 21Filed May 26 · 5d laterSEC filing
DirectorShare UnitsGrant or awardDerivative units11,207Award · no purchase priceNon-cash awardMay 21Filed May 26 · 5d laterSEC filing
DirectorShare UnitsGrant or awardDerivative units6,250Award · no purchase priceNon-cash awardMay 21Filed May 26 · 5d laterSEC filing
DirectorShare UnitsGrant or awardDerivative units8,621Award · no purchase priceNon-cash awardMay 21Filed May 26 · 5d laterSEC filing
DirectorShare UnitsGrant or awardDerivative units6,250Award · no purchase priceNon-cash awardMay 21Filed May 26 · 5d laterSEC filing
DirectorCommon StockOption exercise or conversion6,015$0 reported · see filingNot establishedMay 14Filed May 18 · 4d laterSEC filing
DirectorShare UnitsOption exercise or conversionDerivative units6,015Exercise / conversion price not reportedNot a separate purchaseMay 14Filed May 18 · 4d laterSEC filing
DirectorCommon StockOption exercise or conversion6,015$0 reported · see filingNot establishedMay 14Filed May 18 · 4d laterSEC filing
DirectorShare UnitsOption exercise or conversionDerivative units6,015Exercise / conversion price not reportedNot a separate purchaseMay 14Filed May 18 · 4d laterSEC filing
DirectorCommon StockOption exercise or conversion3,008$0 reported · see filingNot establishedMay 14Filed May 18 · 4d laterSEC filing
DirectorShare UnitsOption exercise or conversionDerivative units3,008Exercise / conversion price not reportedNot a separate purchaseMay 14Filed May 18 · 4d laterSEC filing
DirectorCommon StockOption exercise or conversion6,015$0 reported · see filingNot establishedMay 14Filed May 18 · 4d laterSEC filing
DirectorShare UnitsOption exercise or conversionDerivative units6,015Exercise / conversion price not reportedNot a separate purchaseMay 14Filed May 18 · 4d laterSEC filing

Showing the latest 20 of 25 trades. Show all 25 trades

Congress transactions 7

All Congress filings
Sale disclosed

Harley-Davidson, Inc. Common Stock (HOG) · Stock

The filing reports a sale for the member.

Tim Moore official portraitTim MooreReporting House member
Reported amount
$50,001 – $100,000Reported range; exact amount not disclosed.
Trade date
April 7, 2026
Filed April 28, 2026 · 21d laterOriginal report
Purchase disclosed

Harley-Davidson, Inc. Common Stock (HOG) · Stock

The filing reports a purchase for the member.

Tim Moore official portraitTim MooreReporting House member
Reported amount
$15,001 – $50,000Reported range; exact amount not disclosed.
Trade date
March 12, 2026
Filed March 24, 2026 · 12d laterOriginal report
Purchase disclosed

Harley-Davidson, Inc. Common Stock (HOG) · Stock

The filing reports a purchase for the member.

Tim Moore official portraitTim MooreReporting House member
Reported amount
$15,001 – $50,000Reported range; exact amount not disclosed.
Trade date
January 23, 2026
Filed February 20, 2026 · 28d laterOriginal report
Purchase disclosed

Harley-Davidson, Inc. Common Stock (HOG) · Stock

The filing reports a purchase for the member.

Tim Moore official portraitTim MooreReporting House member
Reported amount
$15,001 – $50,000Reported range; exact amount not disclosed.
Trade date
December 18, 2025
Filed January 7, 2026 · 20d laterOriginal report
Purchase disclosed

Harley-Davidson, Inc. Common Stock (HOG) · Stock

The filing reports a purchase for the member.

Tim Moore official portraitTim MooreReporting House member
Reported amount
$15,001 – $50,000Reported range; exact amount not disclosed.
Trade date
December 9, 2025
Filed December 19, 2025 · 10d laterOriginal report
Sale disclosed

Harley-Davidson, Inc. Common Stock (HOG) · Stock

The filing reports a sale for the member.

Tim Moore official portraitTim MooreReporting House member
Reported amount
$15,001 – $50,000Reported range; exact amount not disclosed.
Trade date
November 28, 2025
Filed December 2, 2025 · 4d laterOriginal report
Purchase disclosed

Harley-Davidson, Inc. Common Stock (HOG) · Stock

The filing reports a purchase for the member.

Tim Moore official portraitTim MooreReporting House member
Reported amount
$15,001 – $50,000Reported range; exact amount not disclosed.
Trade date
November 21, 2025
Filed December 2, 2025 · 11d laterOriginal report
Explore furtherTechnical lab Company financials Test a strategy Compare company

Why this buying score?

Qualifying common-equity purchase value

$883,078 of common-equity purchase value after transaction-age decay across 180 days.

+20 pts

Distinct buying groups

3 distinct reporting-owner group(s). Joint rows count once; identity is not proof of discretion.

+14 pts

CEO purchase

Qualifying common-equity P acquisition; no disclosed plan, exercise or excluded purchase context detected.

+11 pts

Material reported holdings increase

At least one row increased reported same-security holdings by 10% or established a new reported position; indirect interests may overlap.

+8 pts

This score describes qualifying insider purchases at issuer level. Read the methodology

Sources and coverage

Limited filing history · Market-wide discovery does not establish complete company history. View coverage
Source
SEC EDGAR · Form 4
Issuer CIK
0000793952
Latest public acceptance
Oct 5, 2026, 08:35 PM UTC
Score calculated
Oct 7, 2026, 12:05 AM UTC
Parser
form4-parser-1.5
Classifier
form4-classifier-1.1
Scoring methodology
insider-experimental-1.1
Availability
Public filing time, not trade date

Open a transaction's SEC filing for the primary evidence. A code P may describe an open-market or private purchase; classification is not proof of intent.

Insider activity can have many explanations. Signal Strength is not a probability of profit or a recommendation to trade.