Maurice J. Duca
10% owner
Class A Common Stock
- Reported value
- $38.34K
- Reported price
- $215.37 / share
APPFOLIO INC
Last 30 daysNo qualifying insider buying. No qualifying insider sales.
Showing the first 6 of 451 trades on this page.
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Director
The filed price or transaction value needs verification before it can be used in totals or buying signals.
Class A Common Stock
Filing error, value unverified. The filed amounts are preserved for review and excluded from buying signals and transaction totals until verified.
Director
The filed price or transaction value needs verification before it can be used in totals or buying signals.
Class A Common Stock
Filing error, value unverified. The filed amounts are preserved for review and excluded from buying signals and transaction totals until verified.
Director
The filed price or transaction value needs verification before it can be used in totals or buying signals.
Class A Common Stock
Filing error, value unverified. The filed amounts are preserved for review and excluded from buying signals and transaction totals until verified.
Director
The filed price or transaction value needs verification before it can be used in totals or buying signals.
Class A Common Stock
Filing error, value unverified. The filed amounts are preserved for review and excluded from buying signals and transaction totals until verified.
Chief Executive Officer
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Principal Accounting Officer
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Chief Executive Officer
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Director
Class A Common Stock
The filing reports a zero transaction price for this award. It does not mean the awarded securities have no market value.
Director
Class A Common Stock
The filing reports a zero transaction price for this award. It does not mean the awarded securities have no market value.
Director
Class A Common Stock
The filing reports a zero transaction price for this award. It does not mean the awarded securities have no market value.
Director
Class A Common Stock
The filing reports a zero transaction price for this award. It does not mean the awarded securities have no market value.
Director
Class A Common Stock
The filing reports a zero transaction price for this award. It does not mean the awarded securities have no market value.
Director
Class A Common Stock
The filing reports a zero transaction price for this award. It does not mean the awarded securities have no market value.
Director
Related filings are retained as evidence. This economic transaction is counted once.
This record is excluded from totals to avoid counting the same transaction twice.
Canonical SEC filing ↗Original transaction filing ↗Class A Common Stock
The filing reports a zero transaction price for this award. It does not mean the awarded securities have no market value.
Director
Related filings are retained as evidence. This economic transaction is counted once.
This record is excluded from totals to avoid counting the same transaction twice.
Canonical SEC filing ↗Original transaction filing ↗Class A Common Stock
The filing reports a zero transaction price for this award. It does not mean the awarded securities have no market value.
Principal Accounting Officer
Class A Common Stock
General Counsel
Class A Common Stock
General Counsel
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General Counsel
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General Counsel
Class A Common Stock
Chief Financial Officer
Class A Common Stock
Chief Financial Officer
Class A Common Stock
Chief Financial Officer
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Chief Financial Officer
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Chief Financial Officer
Class A Common Stock
Chief Executive Officer
Class A Common Stock
Chief Executive Officer
Class A Common Stock
Chief Executive Officer
Class A Common Stock
Chief People Officer
Class A Common Stock
Chief People Officer
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Chief People Officer
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General Counsel
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General Counsel
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General Counsel
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Principal Accounting Officer
Class A Common Stock
Principal Accounting Officer
Class A Common Stock
Chief Executive Officer
Class A Common Stock
Chief Executive Officer
Class A Common Stock
Chief Executive Officer
Class A Common Stock
Chief Executive Officer
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Class A Common Stock
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Chief Financial Officer
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Chief Financial Officer
Class A Common Stock
Chief Financial Officer
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Chief Executive Officer
Class A Common Stock
The filing reports a zero transaction price for this award. It does not mean the awarded securities have no market value.
| Reporting insider | Security / transaction | Amount / price | Value | Traded / disclosed | Source |
|---|---|---|---|---|---|
| 10% owner | Class A Common StockSale10b5-112 trades | 7,200avg $217.77 / share | $1.57M | Aug 20Filed Aug 24 · 4d later | 12 filings
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| 10% owner | Class A Common StockSale10b5-112 trades | 2,656avg $221.85 / share | $589.23K | Aug 21Filed Aug 24 · 3d later | 12 filings
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| 10% owner | Class A Common StockSale10b5-114 trades | 7,001avg $213.52 / share | $1.49M | Aug 19Filed Aug 20 · 1d later | 14 filings
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| 10% owner | Class A Common StockSale10b5-124 trades | 7,857avg $203.41 / share | $1.6M | Aug 18Filed Aug 20 · 2d later | 24 filings
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| 10% owner | Class A Common StockSale10b5-16 trades | 199avg $207.94 / share | $41.38K | Aug 19Filed Aug 20 · 1d later | 6 filings
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| Chief Financial Officer | Class A Common StockSale10b5-1 | 373$202.61 / share | $75.57K | Aug 19Filed Aug 20 · 1d later | SEC filing |
| 10% owner | Class A Common StockSale10b5-16 trades | 5,600avg $195.89 / share | $1.1M | Aug 17Filed Aug 18 · 1d later | 6 filings
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| 10% owner | Class A Common StockSale10b5-118 trades | 10,700avg $202.13 / share | $2.16M | Aug 14Filed Aug 18 · 4d later | 18 filings
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| 10% owner | Class A Common StockSale10b5-112 trades | 5,100avg $195.89 / share | $999.01K | Aug 17Filed Aug 18 · 1d later | 12 filings
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DirectorFiling error, value unverifiedThe filed price or transaction value needs verification before it can be used in totals or buying signals.
| Class A Common StockGrant or award | 649— | — | Jun 29Filed Aug 18 · 50d later | SEC filing |
DirectorFiling error, value unverifiedThe filed price or transaction value needs verification before it can be used in totals or buying signals.
| Class A Common StockGrant or award | 1,568— | — | Jun 29Filed Aug 18 · 50d later | SEC filing |
DirectorFiling error, value unverifiedThe filed price or transaction value needs verification before it can be used in totals or buying signals.
| Class A Common StockGrant or award | 649— | — | Jun 29Filed Aug 18 · 50d later | SEC filing |
DirectorFiling error, value unverifiedThe filed price or transaction value needs verification before it can be used in totals or buying signals.
| Class A Common StockGrant or award | 1,568— | — | Jun 29Filed Aug 18 · 50d later | SEC filing |
| Chief Executive Officer | Class A Common StockSale10b5-1 | 2,057$205.00 / share | $421.69K | Aug 14Filed Aug 17 · 3d later | SEC filing |
| 10% owner | Class A Common StockSale10b5-118 trades | 6,693avg $198.93 / share | $1.33M | Aug 13Filed Aug 14 · 1d later | 18 filings
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| 10% owner | Class A Common StockSale10b5-118 trades | 10,700avg $196.93 / share | $2.11M | Aug 12Filed Aug 14 · 2d later | 18 filings
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| 10% owner | Class A Common StockSale10b5-112 trades | 4,007avg $198.22 / share | $794.25K | Aug 13Filed Aug 14 · 1d later | 12 filings
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| Chief People Officer | Class A Common StockExercise-price or tax withholding | 300$199.54 / share | $59.86K | Aug 10Filed Aug 12 · 2d later | SEC filing |
| Chief People Officer | Class A Common StockExercise-price or tax withholding | 269$199.54 / share | $53.68K | Aug 10Filed Aug 12 · 2d later | SEC filing |
| Chief People Officer | Class A Common StockExercise-price or tax withholding | 142$199.54 / share | $28.33K | Aug 10Filed Aug 12 · 2d later | SEC filing |
| Chief People Officer | Class A Common StockExercise-price or tax withholding | 102$199.54 / share | $20.35K | Aug 10Filed Aug 12 · 2d later | SEC filing |
| Chief People Officer | Class A Common StockExercise-price or tax withholding | 110$199.54 / share | $21.95K | Aug 10Filed Aug 12 · 2d later | SEC filing |
| Chief People Officer | Class A Common StockExercise-price or tax withholding | 147$199.54 / share | $29.33K | Aug 10Filed Aug 12 · 2d later | SEC filing |
| Chief People Officer | Class A Common StockExercise-price or tax withholding | 88$199.54 / share | $17.56K | Aug 10Filed Aug 12 · 2d later | SEC filing |
| Chief People Officer | Class A Common StockExercise-price or tax withholding | 86$199.54 / share | $17.16K | Aug 10Filed Aug 12 · 2d later | SEC filing |
| Principal Accounting Officer | Class A Common StockSale10b5-1 | 150$195.87 / share | $29.38K | Aug 10Filed Aug 12 · 2d later | SEC filing |
| Principal Accounting Officer | Class A Common StockExercise-price or tax withholding10b5-1 | 45$199.54 / share | $8.98K | Aug 10Filed Aug 12 · 2d later | SEC filing |
| Principal Accounting Officer | Class A Common StockExercise-price or tax withholding10b5-1 | 62$199.54 / share | $12.37K | Aug 10Filed Aug 12 · 2d later | SEC filing |
| Chief Executive Officer | Class A Common StockExercise-price or tax withholding | 599$199.54 / share | $119.52K | Aug 10Filed Aug 12 · 2d later | SEC filing |
| Chief Executive Officer | Class A Common StockExercise-price or tax withholding | 539$199.54 / share | $107.55K | Aug 10Filed Aug 12 · 2d later | SEC filing |
| Chief Executive Officer | Class A Common StockExercise-price or tax withholding | 984$199.54 / share | $196.35K | Aug 10Filed Aug 12 · 2d later | SEC filing |
| Chief Executive Officer | Class A Common StockExercise-price or tax withholding | 202$199.54 / share | $40.31K | Aug 10Filed Aug 12 · 2d later | SEC filing |
| Chief Executive Officer | Class A Common StockExercise-price or tax withholding | 219$199.54 / share | $43.7K | Aug 10Filed Aug 12 · 2d later | SEC filing |
| Chief Executive Officer | Class A Common StockExercise-price or tax withholding | 378$199.54 / share | $75.43K | Aug 10Filed Aug 12 · 2d later | SEC filing |
| Chief Executive Officer | Class A Common StockExercise-price or tax withholding | 797$199.54 / share | $159.03K | Aug 10Filed Aug 12 · 2d later | SEC filing |
| Chief Financial Officer | Class A Common StockExercise-price or tax withholding | 315$199.54 / share | $62.86K | Aug 10Filed Aug 12 · 2d later | SEC filing |
| Chief Financial Officer | Class A Common StockExercise-price or tax withholding | 170$199.54 / share | $33.92K | Aug 10Filed Aug 12 · 2d later | SEC filing |
| Chief Financial Officer | Class A Common StockExercise-price or tax withholding | 160$199.54 / share | $31.93K | Aug 10Filed Aug 12 · 2d later | SEC filing |
| Chief Financial Officer | Class A Common StockExercise-price or tax withholding | 125$199.54 / share | $24.94K | Aug 10Filed Aug 12 · 2d later | SEC filing |
| Chief Financial Officer | Class A Common StockExercise-price or tax withholding | 28$199.54 / share | $5.59K | Aug 10Filed Aug 12 · 2d later | SEC filing |
| Chief Financial Officer | Class A Common StockExercise-price or tax withholding | 41$199.54 / share | $8.18K | Aug 10Filed Aug 12 · 2d later | SEC filing |
| Chief Financial Officer | Class A Common StockExercise-price or tax withholding | 35$199.54 / share | $6.98K | Aug 10Filed Aug 12 · 2d later | SEC filing |
| Chief Financial Officer | Class A Common StockExercise-price or tax withholding | 75$199.54 / share | $14.97K | Aug 10Filed Aug 12 · 2d later | SEC filing |
| General Counsel | Class A Common StockExercise-price or tax withholding10b5-1 | 80$199.54 / share | $15.96K | Aug 10Filed Aug 12 · 2d later | SEC filing |
| General Counsel | Class A Common StockExercise-price or tax withholding10b5-1 | 54$199.54 / share | $10.78K | Aug 10Filed Aug 12 · 2d later | SEC filing |
| General Counsel | Class A Common StockExercise-price or tax withholding10b5-1 | 27$199.54 / share | $5.39K | Aug 10Filed Aug 12 · 2d later | SEC filing |
| General Counsel | Class A Common StockExercise-price or tax withholding10b5-1 | 39$199.54 / share | $7.78K | Aug 10Filed Aug 12 · 2d later | SEC filing |
| General Counsel | Class A Common StockExercise-price or tax withholding10b5-1 | 64$199.54 / share | $12.77K | Aug 10Filed Aug 12 · 2d later | SEC filing |
| General Counsel | Class A Common StockSale10b5-1 | 141$202.01 / share | $28.48K | Aug 11Filed Aug 12 · 1d later | SEC filing |
| General Counsel | Class A Common StockSale10b5-12 trades | 322avg $200.07 / share | $64.42K | Aug 12Filed Aug 12 · 0d later | 2 filings
|
| 10% owner | Class A Common StockSale10b5-16 trades | 5,442avg $201.13 / share | $1.09M | Aug 11Filed Aug 12 · 1d later | 6 filings
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| 10% owner | Class A Common StockSale10b5-115 trades | 10,700avg $198.43 / share | $2.12M | Aug 10Filed Aug 12 · 2d later | 15 filings
|
| 10% owner | Class A Common StockSale10b5-115 trades | 5,258avg $200.82 / share | $1.06M | Aug 11Filed Aug 12 · 1d later | 15 filings
|
| 10% owner | Class A Common StockSale10b5-112 trades | 5,809avg $198.44 / share | $1.15M | Aug 7Filed Aug 10 · 3d later | 12 filings
|
| 10% owner | Class A Common StockSale10b5-115 trades | 10,700avg $193.05 / share | $2.07M | Aug 6Filed Aug 10 · 4d later | 15 filings
|
| 10% owner | Class A Common StockSale10b5-115 trades | 4,891avg $198.15 / share | $969.14K | Aug 7Filed Aug 10 · 3d later | 15 filings
|
| General Counsel | Class A Common StockSale10b5-1 | 661$200.49 / share | $132.52K | Aug 5Filed Aug 7 · 2d later | SEC filing |
| 10% owner | Class A Common StockSale10b5-118 trades | 8,334avg $195.05 / share | $1.63M | Aug 5Filed Aug 6 · 1d later | 18 filings
|
| 10% owner | Class A Common StockSale10b5-127 trades | 10,700avg $195.03 / share | $2.09M | Aug 4Filed Aug 6 · 2d later | 27 filings
|
| 10% owner | Class A Common StockSale10b5-13 trades | 2,366avg $193.56 / share | $457.97K | Aug 5Filed Aug 6 · 1d later | 3 filings
|
| 10% owner | Class A Common StockSale10b5-16 trades | 10,700avg $180.27 / share | $1.93M | Jul 31Filed Aug 4 · 4d later | 6 filings
|
| 10% owner | Class A Common StockSale10b5-115 trades | 10,700avg $188.89 / share | $2.02M | Aug 3Filed Aug 4 · 1d later | 15 filings
|
| 10% owner | Class A Common StockSale10b5-18 trades | 10,700avg $181.58 / share | $1.94M | Jul 28Filed Jul 30 · 2d later | 8 filings
|
| 10% owner | Class A Common StockSale10b5-112 trades | 10,700avg $184.81 / share | $1.98M | Jul 29Filed Jul 30 · 1d later | 12 filings
|
| 10% owner | Class A Common StockSale10b5-19 trades | 2,500avg $181.02 / share | $452.55K | Jul 30Filed Jul 30 · 0d later | 9 filings
|
| 10% owner | Class A Common StockSale10b5-19 trades | 10,700avg $181.65 / share | $1.94M | Jul 17Filed Jul 21 · 4d later | 9 filings
|
| 10% owner | Class A Common StockSale10b5-13 trades | 2,000avg $180.00 / share | $360K | Jul 20Filed Jul 21 · 1d later | 3 filings
|
| 10% owner | Class A Common StockSale10b5-13 trades | 687avg $180.03 / share | $123.68K | Jul 15Filed Jul 17 · 2d later | 3 filings
|
| 10% owner | Class A Common StockSale10b5-15 trades | 10,700avg $180.68 / share | $1.93M | Jul 16Filed Jul 17 · 1d later | 5 filings
|
| 10% owner | Class A Common StockSale10b5-13 trades | 300avg $180.00 / share | $54K | Jul 10Filed Jul 14 · 4d later | 3 filings
|
| 10% owner | Class A Common StockSale10b5-13 trades | 10,700avg $180.15 / share | $1.93M | Jul 13Filed Jul 14 · 1d later | 3 filings
|
| 10% owner | Class A Common StockSale10b5-13 trades | 10,700avg $180.34 / share | $1.93M | Jul 7Filed Jul 9 · 2d later | 3 filings
|
| Director | Class A Common StockGrant or award | 1,255Award · no purchase price | Non-cash award | Jun 29Filed Jul 1 · 2d later | SEC filing |
| Director | Class A Common StockGrant or award | 649Award · no purchase price | Non-cash award | Jun 29Filed Jul 1 · 2d later | SEC filing |
| Director | Class A Common StockGrant or award | 1,568Award · no purchase price | Non-cash award | Jun 29Filed Jul 1 · 2d later | SEC filing |
| Director | Class A Common StockGrant or award | 1,255Award · no purchase price | Non-cash award | Jun 29Filed Jul 1 · 2d later | SEC filing |
| Director | Class A Common StockGrant or award | 1,255Award · no purchase price | Non-cash award | Jun 29Filed Jul 1 · 2d later | SEC filing |
| Director | Class A Common StockGrant or award | 1,110Award · no purchase price | Non-cash award | Jun 29Filed Jul 1 · 2d later | SEC filing |
DirectorAlso reported in another filingRelated filings are retained as evidence. This economic transaction is counted once. This record is excluded from totals to avoid counting the same transaction twice. Canonical SEC filing ↗Original transaction filing ↗ | Class A Common StockGrant or award | 649Award · no purchase price | Non-cash award | Jun 29Filed Jul 1 · 2d later | SEC filing |
DirectorAlso reported in another filingRelated filings are retained as evidence. This economic transaction is counted once. This record is excluded from totals to avoid counting the same transaction twice. Canonical SEC filing ↗Original transaction filing ↗ | Class A Common StockGrant or award | 1,568Award · no purchase price | Non-cash award | Jun 29Filed Jul 1 · 2d later | SEC filing |
| Principal Accounting Officer | Class A Common StockSale10b5-1 | 150$159.56 / share | $23.93K | Jun 12Filed Jun 15 · 3d later | SEC filing |
| General Counsel | Class A Common StockSale10b5-14 trades | 660avg $155.25 / share | $102.46K | Jun 12Filed Jun 15 · 3d later | 4 filings
|
| Chief Financial Officer | Class A Common StockSale10b5-15 trades | 2,585avg $160.07 / share | $413.79K | Jun 12Filed Jun 15 · 3d later | 5 filings
|
| Chief Executive Officer | Class A Common StockSale10b5-13 trades | 3,584avg $152.50 / share | $546.57K | May 15Filed May 19 · 4d later | 3 filings
|
| Chief People Officer | Class A Common StockExercise-price or tax withholding | 301$166.59 / share | $50.14K | May 10Filed May 12 · 2d later | SEC filing |
| Chief People Officer | Class A Common StockExercise-price or tax withholding | 270$166.59 / share | $44.98K | May 10Filed May 12 · 2d later | SEC filing |
| Chief People Officer | Class A Common StockExercise-price or tax withholding | 142$166.59 / share | $23.66K | May 10Filed May 12 · 2d later | SEC filing |
| Chief People Officer | Class A Common StockExercise-price or tax withholding | 102$166.59 / share | $16.99K | May 10Filed May 12 · 2d later | SEC filing |
| Chief People Officer | Class A Common StockExercise-price or tax withholding | 146$166.59 / share | $24.32K | May 10Filed May 12 · 2d later | SEC filing |
| Chief People Officer | Class A Common StockExercise-price or tax withholding | 110$166.59 / share | $18.32K | May 10Filed May 12 · 2d later | SEC filing |
| Chief People Officer | Class A Common StockExercise-price or tax withholding | 88$166.59 / share | $14.66K | May 10Filed May 12 · 2d later | SEC filing |
| Chief People Officer | Class A Common StockExercise-price or tax withholding | 85$166.59 / share | $14.16K | May 10Filed May 12 · 2d later | SEC filing |
| Chief People Officer | Class A Common StockSale | 1,978$158.12 / share | $312.76K | May 12Filed May 12 · 0d later | SEC filing |
| General Counsel | Class A Common StockExercise-price or tax withholding | 80$166.59 / share | $13.33K | May 10Filed May 12 · 2d later | SEC filing |
| General Counsel | Class A Common StockExercise-price or tax withholding | 55$166.59 / share | $9.16K | May 10Filed May 12 · 2d later | SEC filing |
| General Counsel | Class A Common StockExercise-price or tax withholding | 27$166.59 / share | $4.5K | May 10Filed May 12 · 2d later | SEC filing |
| General Counsel | Class A Common StockExercise-price or tax withholding | 39$166.59 / share | $6.5K | May 10Filed May 12 · 2d later | SEC filing |
| General Counsel | Class A Common StockExercise-price or tax withholding | 64$166.59 / share | $10.66K | May 10Filed May 12 · 2d later | SEC filing |
| Principal Accounting Officer | Class A Common StockExercise-price or tax withholding | 45$166.59 / share | $7.5K | May 10Filed May 12 · 2d later | SEC filing |
| Principal Accounting Officer | Class A Common StockExercise-price or tax withholding | 247$166.59 / share | $41.15K | May 10Filed May 12 · 2d later | SEC filing |
| Chief Executive Officer | Class A Common StockExercise-price or tax withholding | 599$166.59 / share | $99.79K | May 10Filed May 12 · 2d later | SEC filing |
| Chief Executive Officer | Class A Common StockExercise-price or tax withholding | 538$166.59 / share | $89.63K | May 10Filed May 12 · 2d later | SEC filing |
| Chief Executive Officer | Class A Common StockExercise-price or tax withholding | 985$166.59 / share | $164.09K | May 10Filed May 12 · 2d later | SEC filing |
| Chief Executive Officer | Class A Common StockExercise-price or tax withholding | 203$166.59 / share | $33.82K | May 10Filed May 12 · 2d later | SEC filing |
| Chief Executive Officer | Class A Common StockExercise-price or tax withholding | 220$166.59 / share | $36.65K | May 10Filed May 12 · 2d later | SEC filing |
| Chief Executive Officer | Class A Common StockExercise-price or tax withholding | 378$166.59 / share | $62.97K | May 10Filed May 12 · 2d later | SEC filing |
| Chief Executive Officer | Class A Common StockExercise-price or tax withholding | 796$166.59 / share | $132.61K | May 10Filed May 12 · 2d later | SEC filing |
| Chief Financial Officer | Class A Common StockExercise-price or tax withholding | 315$166.59 / share | $52.48K | May 10Filed May 12 · 2d later | SEC filing |
| Chief Financial Officer | Class A Common StockExercise-price or tax withholding | 171$166.59 / share | $28.49K | May 10Filed May 12 · 2d later | SEC filing |
| Chief Financial Officer | Class A Common StockExercise-price or tax withholding | 160$166.59 / share | $26.65K | May 10Filed May 12 · 2d later | SEC filing |
| Chief Financial Officer | Class A Common StockExercise-price or tax withholding | 125$166.59 / share | $20.82K | May 10Filed May 12 · 2d later | SEC filing |
| Chief Financial Officer | Class A Common StockExercise-price or tax withholding | 27$166.59 / share | $4.5K | May 10Filed May 12 · 2d later | SEC filing |
| Chief Financial Officer | Class A Common StockExercise-price or tax withholding | 41$166.59 / share | $6.83K | May 10Filed May 12 · 2d later | SEC filing |
| Chief Financial Officer | Class A Common StockExercise-price or tax withholding | 35$166.59 / share | $5.83K | May 10Filed May 12 · 2d later | SEC filing |
| Chief Financial Officer | Class A Common StockExercise-price or tax withholding | 75$166.59 / share | $12.49K | May 10Filed May 12 · 2d later | SEC filing |
| Chief Executive Officer | Class A Common StockGrant or award | 30,930Award · no purchase price | Non-cash award | Apr 9Filed Apr 13 · 4d later | SEC filing |
AppFolio, Inc. - Class A Common Stock (APPF) · Stock
The filing reports a partial sale for the member.
Gilbert CisnerosReporting House memberAppFolio, Inc. - Class A Common Stock (APPF) · Stock
The filing reports a sale for a spouse.
Lisa McClainReporting House memberAppFolio, Inc. - Class A Common Stock (APPF) · Stock
The filing reports a purchase for a spouse.
Lisa McClainReporting House memberAppFolio, Inc. - Class A Common Stock (APPF) · Stock
The filing reports a sale for a spouse.
Lisa McClainReporting House memberNo eligible common-equity purchase is public by this cutoff within 180 transaction-date days. Other instruments, exercises and routine activity do not contribute purchase points.
This score describes qualifying insider purchases at issuer level. Read the methodology
Open a transaction's SEC filing for the primary evidence. A code P may describe an open-market or private purchase; classification is not proof of intent.
Insider activity can have many explanations. Signal Strength is not a probability of profit or a recommendation to trade.