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Research datasets
WHERE REVENUE COMES FROM

Revenue breakdown.

Explore annual business, geographic and product revenue facts in a company’s original SEC report. Each reported dimension stays separate.

Apple Inc.

Annual period 2025-09-27 · 10-K filed 2025-10-31

Original annual report

This selector uses recent submissions. Older annual history may exist at the SEC.

2024-09-29 — 2025-09-27

Business segments

Reported annual revenue · USD · Operating segments

Americas Segment$178.35B
Exact source identifier

aapl:AmericasSegmentMember
http://www.apple.com/20250927
$178,353,000,000.00 USD

Europe Segment$111.03B
Exact source identifier

aapl:EuropeSegmentMember
http://www.apple.com/20250927
$111,032,000,000.00 USD

Greater China Segment$64.38B
Exact source identifier

aapl:GreaterChinaSegmentMember
http://www.apple.com/20250927
$64,377,000,000.00 USD

Rest Of Asia Pacific Segment$33.7B
Exact source identifier

aapl:RestOfAsiaPacificSegmentMember
http://www.apple.com/20250927
$33,696,000,000.00 USD

Japan Segment$28.7B
Exact source identifier

aapl:JapanSegmentMember
http://www.apple.com/20250927
$28,703,000,000.00 USD

Americas Segment$178.35B
Exact source identifier

Only directly reported annual periods of 330–400 days, supported US GAAP revenue tags, a supported business/geographic/product dimension and USD units are included. The standard Operating Segments qualifier is kept separate when reported. Custom axes, other multiple dimensions and conflicting duplicate facts are excluded. No breakdown is inferred from consolidated financials.

Source retrieved 2026-10-08T00:01:56.954Z. Excluded facts: 0; conflicting facts: 0.

Original structured instance
Source verification hash

e1076735f1c81bc96d5c1ff6e1a9d23515d6eacf52b405cb1f7da3e379ac533b

SEC data documentation ↗

aapl:AmericasSegmentMember
http://www.apple.com/20250927
$178,353,000,000.00 USD

Europe Segment$111.03B
Exact source identifier

aapl:EuropeSegmentMember
http://www.apple.com/20250927
$111,032,000,000.00 USD

Greater China Segment$64.38B
Exact source identifier

aapl:GreaterChinaSegmentMember
http://www.apple.com/20250927
$64,377,000,000.00 USD

Rest Of Asia Pacific Segment$33.7B
Exact source identifier

aapl:RestOfAsiaPacificSegmentMember
http://www.apple.com/20250927
$33,696,000,000.00 USD

Japan Segment$28.7B
Exact source identifier

aapl:JapanSegmentMember
http://www.apple.com/20250927
$28,703,000,000.00 USD

Members can overlap or contain subtotals. These bars compare reported amounts; they do not show shares of a complete total.

Exact revenue concept
us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax
Exact dimension
us-gaap:StatementBusinessSegmentsAxis
Reported amount without a breakdown member, for this exact concept, period and scope
No unambiguous matching fact

The reader does not add these members or reconcile parent/child relationships. Labels above are spaced source identifiers, not normalized business names.

2024-09-29 — 2025-09-27

Geographic areas

Reported annual revenue · USD

Other Countries$199.99B
Exact source identifier

aapl:OtherCountriesMember
http://www.apple.com/20250927
$199,994,000,000.00 USD

US$151.79B
Exact source identifier

country:US
http://xbrl.sec.gov/country/2025
$151,790,000,000.00 USD

CN$64.38B
Exact source identifier

country:CN
http://xbrl.sec.gov/country/2025
$64,377,000,000.00 USD

Other Countries$199.99B
Exact source identifier

aapl:OtherCountriesMember
http://www.apple.com/20250927
$199,994,000,000.00 USD

US$151.79B
Exact source identifier

country:US
http://xbrl.sec.gov/country/2025
$151,790,000,000.00 USD

CN$64.38B
Exact source identifier

country:CN
http://xbrl.sec.gov/country/2025
$64,377,000,000.00 USD

Members can overlap or contain subtotals. These bars compare reported amounts; they do not show shares of a complete total.

Exact revenue concept
us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax
Exact dimension
srt:StatementGeographicalAxis
Reported amount without a breakdown member, for this exact concept, period and scope
$416,161,000,000.00

The reader does not add these members or reconcile parent/child relationships. Labels above are spaced source identifiers, not normalized business names.

2024-09-29 — 2025-09-27

Products and services

Reported annual revenue · USD

Product$307B
Exact source identifier

us-gaap:ProductMember
http://fasb.org/us-gaap/2025
$307,003,000,000.00 USD

I Phone$209.59B
Exact source identifier

aapl:IPhoneMember
http://www.apple.com/20250927
$209,586,000,000.00 USD

Service$109.16B
Exact source identifier

us-gaap:ServiceMember
http://fasb.org/us-gaap/2025
$109,158,000,000.00 USD

Wearables Homeand Accessories$35.69B
Exact source identifier

aapl:WearablesHomeandAccessoriesMember
http://www.apple.com/20250927
$35,686,000,000.00 USD

Mac$33.71B
Exact source identifier

aapl:MacMember
http://www.apple.com/20250927
$33,708,000,000.00 USD

I Pad$28.02B
Exact source identifier

aapl:IPadMember
http://www.apple.com/20250927
$28,023,000,000.00 USD

Product$307B
Exact source identifier

us-gaap:ProductMember
http://fasb.org/us-gaap/2025
$307,003,000,000.00 USD

I Phone$209.59B
Exact source identifier

aapl:IPhoneMember
http://www.apple.com/20250927
$209,586,000,000.00 USD

Service$109.16B
Exact source identifier

us-gaap:ServiceMember
http://fasb.org/us-gaap/2025
$109,158,000,000.00 USD

Wearables Homeand Accessories$35.69B
Exact source identifier

aapl:WearablesHomeandAccessoriesMember
http://www.apple.com/20250927
$35,686,000,000.00 USD

Mac$33.71B
Exact source identifier

aapl:MacMember
http://www.apple.com/20250927
$33,708,000,000.00 USD

I Pad$28.02B
Exact source identifier

aapl:IPadMember
http://www.apple.com/20250927
$28,023,000,000.00 USD

Members can overlap or contain subtotals. These bars compare reported amounts; they do not show shares of a complete total.

Exact revenue concept
us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax
Exact dimension
srt:ProductOrServiceAxis
Reported amount without a breakdown member, for this exact concept, period and scope
$416,161,000,000.00

The reader does not add these members or reconcile parent/child relationships. Labels above are spaced source identifiers, not normalized business names.

2023-10-01 — 2024-09-28

Business segments

Reported annual revenue · USD · Operating segments

Americas Segment$167.05B
Exact source identifier

aapl:AmericasSegmentMember
http://www.apple.com/20250927
$167,045,000,000.00 USD

Europe Segment$101.33B
Exact source identifier

aapl:EuropeSegmentMember
http://www.apple.com/20250927
$101,328,000,000.00 USD

Greater China Segment$66.95B
Exact source identifier

aapl:GreaterChinaSegmentMember
http://www.apple.com/20250927
$66,952,000,000.00 USD

Rest Of Asia Pacific Segment$30.66B
Exact source identifier

aapl:RestOfAsiaPacificSegmentMember
http://www.apple.com/20250927
$30,658,000,000.00 USD

Japan Segment$25.05B
Exact source identifier

aapl:JapanSegmentMember
http://www.apple.com/20250927
$25,052,000,000.00 USD

Americas Segment$167.05B
Exact source identifier

aapl:AmericasSegmentMember
http://www.apple.com/20250927
$167,045,000,000.00 USD

Europe Segment$101.33B
Exact source identifier

aapl:EuropeSegmentMember
http://www.apple.com/20250927
$101,328,000,000.00 USD

Greater China Segment$66.95B
Exact source identifier

aapl:GreaterChinaSegmentMember
http://www.apple.com/20250927
$66,952,000,000.00 USD

Rest Of Asia Pacific Segment$30.66B
Exact source identifier

aapl:RestOfAsiaPacificSegmentMember
http://www.apple.com/20250927
$30,658,000,000.00 USD

Japan Segment$25.05B
Exact source identifier

aapl:JapanSegmentMember
http://www.apple.com/20250927
$25,052,000,000.00 USD

Members can overlap or contain subtotals. These bars compare reported amounts; they do not show shares of a complete total.

Exact revenue concept
us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax
Exact dimension
us-gaap:StatementBusinessSegmentsAxis
Reported amount without a breakdown member, for this exact concept, period and scope
No unambiguous matching fact

The reader does not add these members or reconcile parent/child relationships. Labels above are spaced source identifiers, not normalized business names.

2023-10-01 — 2024-09-28

Geographic areas

Reported annual revenue · USD

Other Countries$181.89B
Exact source identifier

aapl:OtherCountriesMember
http://www.apple.com/20250927
$181,887,000,000.00 USD

US$142.2B
Exact source identifier

country:US
http://xbrl.sec.gov/country/2025
$142,196,000,000.00 USD

CN$66.95B
Exact source identifier

country:CN
http://xbrl.sec.gov/country/2025
$66,952,000,000.00 USD

Other Countries$181.89B
Exact source identifier

aapl:OtherCountriesMember
http://www.apple.com/20250927
$181,887,000,000.00 USD

US$142.2B
Exact source identifier

country:US
http://xbrl.sec.gov/country/2025
$142,196,000,000.00 USD

CN$66.95B
Exact source identifier

country:CN
http://xbrl.sec.gov/country/2025
$66,952,000,000.00 USD

Members can overlap or contain subtotals. These bars compare reported amounts; they do not show shares of a complete total.

2023-10-01 — 2024-09-28

Products and services

Reported annual revenue · USD

Product$294.87B
Exact source identifier

us-gaap:ProductMember
http://fasb.org/us-gaap/2025
$294,866,000,000.00 USD

I Phone$201.18B
Exact source identifier

aapl:IPhoneMember
http://www.apple.com/20250927
$201,183,000,000.00 USD

Service$96.17B
Exact source identifier

us-gaap:ServiceMember
http://fasb.org/us-gaap/2025
$96,169,000,000.00 USD

Wearables Homeand Accessories$37.01B
Exact source identifier

aapl:WearablesHomeandAccessoriesMember
http://www.apple.com/20250927
$37,005,000,000.00 USD

Mac$29.98B
Exact source identifier

aapl:MacMember
http://www.apple.com/20250927
$29,984,000,000.00 USD

I Pad$26.69B
Exact source identifier

aapl:IPadMember
http://www.apple.com/20250927
$26,694,000,000.00 USD

2022-09-25 — 2023-09-30

Business segments

Reported annual revenue · USD · Operating segments

Americas Segment$162.56B
Exact source identifier

aapl:AmericasSegmentMember
http://www.apple.com/20250927
$162,560,000,000.00 USD

Europe Segment$94.29B
Exact source identifier

aapl:EuropeSegmentMember
http://www.apple.com/20250927
$94,294,000,000.00 USD

Greater China Segment$72.56B
Exact source identifier

aapl:GreaterChinaSegmentMember
http://www.apple.com/20250927
$72,559,000,000.00 USD

Rest Of Asia Pacific Segment$29.62B
Exact source identifier

aapl:RestOfAsiaPacificSegmentMember
http://www.apple.com/20250927
$29,615,000,000.00 USD

Japan Segment$24.26B
Exact source identifier

aapl:JapanSegmentMember
http://www.apple.com/20250927
$24,257,000,000.00 USD

Americas Segment$162.56B
Exact source identifier

aapl:AmericasSegmentMember
http://www.apple.com/20250927$162,560,000,000.00 USD

2022-09-25 — 2023-09-30

Geographic areas

Reported annual revenue · USD

Other Countries$172.15B
Exact source identifier

aapl:OtherCountriesMember
http://www.apple.com/20250927
$172,153,000,000.00 USD

US$138.57B
Exact source identifier

country:US
http://xbrl.sec.gov/country/2025
$138,573,000,000.00 USD

CN$72.56B
Exact source identifier

country:CN
http://xbrl.sec.gov/country/2025
$72,559,000,000.00 USD

Other Countries$172.15B
Exact source identifier

aapl:OtherCountriesMember
http://www.apple.com/20250927
$172,153,000,000.00 USD

US$138.57B
Exact source identifier

country:US
http://xbrl.sec.gov/country/2025
$138,573,000,000.00 USD

CN$72.56B
Exact source identifier

country:CN
http://xbrl.sec.gov/country/2025
$72,559,000,000.00 USD

Members can overlap or contain subtotals. These bars compare reported amounts; they do not show shares of a complete total.

2022-09-25 — 2023-09-30

Products and services

Reported annual revenue · USD

Product$298.09B
Exact source identifier

us-gaap:ProductMember
http://fasb.org/us-gaap/2025
$298,085,000,000.00 USD

I Phone$200.58B
Exact source identifier

aapl:IPhoneMember
http://www.apple.com/20250927
$200,583,000,000.00 USD

Service$85.2B
Exact source identifier

us-gaap:ServiceMember
http://fasb.org/us-gaap/2025
$85,200,000,000.00 USD

Wearables Homeand Accessories$39.85B
Exact source identifier

aapl:WearablesHomeandAccessoriesMember
http://www.apple.com/20250927
$39,845,000,000.00 USD

Mac$29.36B
Exact source identifier

aapl:MacMember
http://www.apple.com/20250927
$29,357,000,000.00 USD

I Pad$28.3B
Exact source identifier

aapl:IPadMember
http://www.apple.com/20250927
$28,300,000,000.00 USD

Exact revenue concept
us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax
Exact dimension
srt:StatementGeographicalAxis
Reported amount without a breakdown member, for this exact concept, period and scope
$391,035,000,000.00

The reader does not add these members or reconcile parent/child relationships. Labels above are spaced source identifiers, not normalized business names.

Product
$294.87B
Exact source identifier

us-gaap:ProductMember
http://fasb.org/us-gaap/2025
$294,866,000,000.00 USD

I Phone$201.18B
Exact source identifier

aapl:IPhoneMember
http://www.apple.com/20250927
$201,183,000,000.00 USD

Service$96.17B
Exact source identifier

us-gaap:ServiceMember
http://fasb.org/us-gaap/2025
$96,169,000,000.00 USD

Wearables Homeand Accessories$37.01B
Exact source identifier

aapl:WearablesHomeandAccessoriesMember
http://www.apple.com/20250927
$37,005,000,000.00 USD

Mac$29.98B
Exact source identifier

aapl:MacMember
http://www.apple.com/20250927
$29,984,000,000.00 USD

I Pad$26.69B
Exact source identifier

aapl:IPadMember
http://www.apple.com/20250927
$26,694,000,000.00 USD

Members can overlap or contain subtotals. These bars compare reported amounts; they do not show shares of a complete total.

Exact revenue concept
us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax
Exact dimension
srt:ProductOrServiceAxis
Reported amount without a breakdown member, for this exact concept, period and scope
$391,035,000,000.00

The reader does not add these members or reconcile parent/child relationships. Labels above are spaced source identifiers, not normalized business names.


Europe Segment$94.29B
Exact source identifier

aapl:EuropeSegmentMember
http://www.apple.com/20250927
$94,294,000,000.00 USD

Greater China Segment$72.56B
Exact source identifier

aapl:GreaterChinaSegmentMember
http://www.apple.com/20250927
$72,559,000,000.00 USD

Rest Of Asia Pacific Segment$29.62B
Exact source identifier

aapl:RestOfAsiaPacificSegmentMember
http://www.apple.com/20250927
$29,615,000,000.00 USD

Japan Segment$24.26B
Exact source identifier

aapl:JapanSegmentMember
http://www.apple.com/20250927
$24,257,000,000.00 USD

Members can overlap or contain subtotals. These bars compare reported amounts; they do not show shares of a complete total.

Exact revenue concept
us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax
Exact dimension
us-gaap:StatementBusinessSegmentsAxis
Reported amount without a breakdown member, for this exact concept, period and scope
No unambiguous matching fact

The reader does not add these members or reconcile parent/child relationships. Labels above are spaced source identifiers, not normalized business names.

Exact revenue concept
us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax
Exact dimension
srt:StatementGeographicalAxis
Reported amount without a breakdown member, for this exact concept, period and scope
$383,285,000,000.00

The reader does not add these members or reconcile parent/child relationships. Labels above are spaced source identifiers, not normalized business names.

Product
$298.09B
Exact source identifier

us-gaap:ProductMember
http://fasb.org/us-gaap/2025
$298,085,000,000.00 USD

I Phone$200.58B
Exact source identifier

aapl:IPhoneMember
http://www.apple.com/20250927
$200,583,000,000.00 USD

Service$85.2B
Exact source identifier

us-gaap:ServiceMember
http://fasb.org/us-gaap/2025
$85,200,000,000.00 USD

Wearables Homeand Accessories$39.85B
Exact source identifier

aapl:WearablesHomeandAccessoriesMember
http://www.apple.com/20250927
$39,845,000,000.00 USD

Mac$29.36B
Exact source identifier

aapl:MacMember
http://www.apple.com/20250927
$29,357,000,000.00 USD

I Pad$28.3B
Exact source identifier

aapl:IPadMember
http://www.apple.com/20250927
$28,300,000,000.00 USD

Members can overlap or contain subtotals. These bars compare reported amounts; they do not show shares of a complete total.

Exact revenue concept
us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax
Exact dimension
srt:ProductOrServiceAxis
Reported amount without a breakdown member, for this exact concept, period and scope
$383,285,000,000.00

The reader does not add these members or reconcile parent/child relationships. Labels above are spaced source identifiers, not normalized business names.